What is Email marketing
Email marketing has evolved rapidly
Email marketing is the act of sending commercial messages, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisement, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
Types of Email marketing
Email marketing can be carried out through different types of Emails..
Transactional emails are usually triggered based on a customer’s action with a company. While Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog).
The primary purpose of a transactional email is to convey information regarding the action that triggered it.
Companies usually collect a list of customer or prospect email addresses to send direct promotional messages.