Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
A responsive design website quickly adapts to any device or to any screen size
EXPERIENCE DESIGN AT ANOTHER LEVEL
There is a increase of people in todays generation who are using a variety of devices to visit the website across the internet. It is a natural solution to improve the experience of the visitor on your website.
LESS MAINTENANCE REQUIRED
Maintaining another mobile site requires additional cost and time consumed is also added. A responsive design uses standardized testing methodologies to ensure optimal layout on every screen.
A responsive design is easy to rank on google search engine. Since google recommends responsive design pattern,it gives priority to responsive website to rank if content and other factors are too optimised properly.